Monday, May 2, 2011

Internet Marketing???

Scribd, AC, Yahoo, Lulu, Facebook, Ning, ezine, blah di blah…

Programming a website for our books



has brought it home to me just how much of marketing a real product still depends on normal, real-life advertizing.

The most books we’ve sold so far, we’ve sold in direct sales, face-to-face, to people we know or who heard about us.

The second-most sales so far have been made out of bookshops.

Whenever we advertize, sales ensue. When we let up, sales stop.

Word of mouth is a myth – there is too little of that.

Internet marketing though? I’ve had (literally) thousands of clicks now, on practically all of my “sites” where I publish… except ezine, but I have to add that I’ve neglected ezine after publishing those initial two articles.

One can spend all day online, posting here, posting there, answering comments, following other blogs out of selfish or unselfish purposes. At the end of the day you have spent all day online commenting and posting. The internet is like an own closed, endless circle. It’s maddening, and addictive. But does it take you any closer to your objective? That is the question.

Well I’m not at the end of my tricks yet. In the interim while I’m studying up on what to do next (and tweaking my website by learning Javascript, and polishing up the second sequel, Solar Wind III – Freedom Fighter, which so far only exists in preview and in a less polished Lulu version; and also working on republishing my violin mentor’s beautiful technique book), chocolate and coffee will not go amiss!!

Eat drink and be messy – for tomorrow we shall gym.

…gipsika, aka kalinka (no that was not a stutter – it was rap :-) )

Wednesday, April 20, 2011

Learnt Items

  • only sell books to shops COD
  • only make exceptions for bookshops who have earned it
  • be patient with results
  • be patient with reviewers
  • ditto with graphic designers but not too patient - check occasionally on their vital signs LOL
  • If you plan to launch in a venue that can hold 50 people, don't over-cater with books and food
  • cross your i's and dot your t's
  • Do your own advertizing - be innovative; and pay for it yourself if you can't get it for free
  • quality always sells
  • excitement sells too
  • a cover sells a book; a book sells an author; an author sells a sequel
  • don't make promises on time frames when you're dependent on others to deliver on time
  • don't forget that you are human, too - running a business does not mean the business runs you
  • remember to take your medication!!
Not that I think anyone should actually read this and take it as "advice". It is merely a log of what I've learnt so far...

Wednesday, April 6, 2011

This post is copied nearly exactly from my Wordpress post at Thingummy.





We've recently had 2 launches at P'kaboo Publishers. The one was public; the other was a private launch, closed society, with a public launch for that book still pending.




Launch of The Solar Wind II:
The Assassin


Lyz Russo


"The Assassin"  (Solar Wind II)

"Remember who you are!"

His sister died with those words on her lips.
Something sinister lurks in his psyche.
Something that loves killing.
Can he complete his mission
without selling out to this entity?


The book is available at www.pkaboo.net, Lulu.com, Amazon or any branch of Ebooks Etc. There are also several other bookshops in South Africa who stock this book.

The book is the sequel to "The Mystery of the Solar Wind" (Lyz Russo). This is a lighthearted adventure story about a bickering lot of young pirates, set in a dark and ominous future. It is available in the same places as "The Assassin". To get more details, please visit www.pkaboo.net (for reviews, a peep into the book, etc.)

The Mystery of the Solar Wind






The Other Book Launch

(the one that happened in quiet, and which precedes a larger, more public launch) is for a fast-reading comedy featuring a ghost as the main character.

Almost Dead in Suburbia

by Douglas Pearce was launched in Observatory, Johannesburg,

Almost Dead In SuburbiaAlmost Dead in Suburbia

The uber-English little village of Wiggleswood is about to get more excitement than it has ever seen before. Ghosts, almost-ghosts and ghostly cats haunt the streets. Several of these ghosts are on a mission, with the hyper-intelligent police chief trying to solve an almost-crime... it's a fun read.

To find out what else P'kaboo has gotten up to, please do visit... www.pkaboo.net



Confucius say:
The one who says that something is impossible, should never interrupt the one who's doing it.





Thursday, March 10, 2011

Launch went well

See, stressing for nothing doesn't pay off. And while the launch wasn't overwhelming, it did go well. Any financial doors that were closed: Others open.

www.pkaboo.net is being kept up to date with news and newly available books. We're also investigating so many channels at this moment, it's really quite amazing.

Sunday, January 30, 2011

who said it was going to be easy?

Today the only reason I don't just throw in the towel and quit the publishing biz and pay back the money I owe and call it quits, is because I've been given up on before... and I've failed at things before and quit things before and gotten fed up, and angry, and despondent... and too many are watching and seeing if the "loser" is going to lose yet again, as they all predicted.

It's my pride that keeps me going now. And nothing else.

Why is SA so blasted corrupt, on all levels???

Friday, January 21, 2011

Congrats Les!!

Leslie Hyla Winton Noble - make a note of that name please! The author of "Baa Baa Black Belt", "Regina", and "Tabika" one and two has been head-hunted by an American publishing company for the rights to ebooks, hardcover and possibly even, movie rights on his books!!

I'm proud to have him aboard P'kaboo as our wonderful and patient editor, highly skilled and knowledgeable and never shy to roll up his sleeves and do research on behalf of the author. I'm also proud to be able to say that we at P'kaboo distribute his books - where applicable (we're a still fledgling company ourselves and don't yet have access to all that many bookshops). He is self-published via "JustDone" in Durban, who have listed his books on Lulu.com, from where the American publisher prospected him.

Well done Les, here's to you, and HUGE success!

Saturday, October 23, 2010

Wow - a year has flown by

This blog is about the publishing and it's the publishing that is making it too busy for me to mind more than one blog. (!)

When I re-read my last blog post, I detected a fair spot of BA - Bad Attitude. I apologize to any readers who found this offensive. I was very caught up in the drive for success, and things weren't going fast enough. It turns out that patience is rewarded.

P'kaboo is coming on beautifully. We're at www.pkaboo.net and I've programmed a lot of that website myself (ok one can see it - but it is functional). We are now proudly distributing 5 books and a CD, with 4 further books overtly lined up for publication and one to three books and four CDs hiding in the woodworks.

Having the website has made it such a lot real to me, how strange that is! I also had to grow into the process and conquer this terrible, horrible shyness that stops me from picking up the phone and making the relevant calls. My editor (winks at Colonialist) has tried to persuade me various times to call rather than email, and still I remain people-shy - but admitting it has helped, for heavens' sakes I'm forty not four, and it's time that my self-confidence matched my physical size.

Friday I had an interview at the local newspaper, Rekord East, they are also reviewing the Solar Wind for me and are interested in attending book launches. Which are within grasp now, after a year of weirdness and karma.

My last post was done before our last studio concert, and before, in fact, that wave of life hit me.

On the 23rd of April my car was stolen. Sure, I live in South Africa so one sort-of expects this - but not the horrible after-shocks. The insurance taking 6 weeks to pay out, and then only half of what it costs to get a replacement vehicle of similar age, brand and quality. Being without a car for more than a month, juggling work, and home, and everything.

Just as I was in the throes of finding a replacement car, I stepped on a sewing needle and it broke off in my foot. I couldn't believe it was still in there (because it was such a large piece, and it didn't hurt quite as much as I thought it would). So, being unable to get it out or even see it, I carried on with life... for a number of days, until I realized that my foot didn't want to heal and got seriously tired walking. This wasn't good in the light of no car, so we took it to X-rays, which revealed half of the needle still in there, and migrating towards the bone. The Doc booked me into hospital to have it removed surgically because it was too deep. It was taken out at 2h30 at night by a young surgeon who admitted to being more scared of this op than the bullet he'd dug out of someone's intestines earlier that evening. Because there is such a lot of fine machinery inside a foot, and because finding the thing was a matter of luck. He did find it.

I spent the next ten days on crutches; an experience I DON'T want a repeat of! I was still on crutches when we bought the car I drive now. A 16-year-old Jetta - a year older than the Toyota that was stolen.

I put my head down and worked, and nursed my foot and taught hundred violin lessons, and then the message reached me that my grandfather had fallen down the steps and was in hospital. A week of sheer madness on all parts, preceded his death after we all were under the impression that things were picking up. He had been a very charismatic and highly independent and revered man, and his sudden death rattled the family badly. We were emotionally incapacitated for a month, until his memorial service.

There have been other things after that, my daughter breaking her arm, and my having to defend my studio against some low-lives, but nothing further to stop the flow with the publishing. I'm back.

Publishing is fun - producing a brand new book from thin air. The publicity is the part I have to grow into, and am slowly getting the swing of it.

Items covered in the interview on Friday were:

Where is P'kaboo going?

We are an (as yet) small publisher, with our main goal to launch new talent. There are such a lot of truly deserving authors out there! We are picking up volume faster than I had anticipated.

We also help already self-published authors market, if we find their work deserving. From my own experience I know how blasted difficult it is for a writer, an essential introvert, to punt his own work. It is easier to latch onto an established machinery and allow us to market, and sell the books at a mark-up from the price at which you sell to us. My friend Mark would call it "putting the cat over the fence".

We offer author services too, which obviously also form part of our publishing. We offer professional editing, graphic design and some other minor items. If you are self-published we might insist that you have your book or CD cover done professionally, and that your book gets professional editing before we agree to market - it all depends on the quality of your work. Of course it helps if you've already done so on your way to self-publication.

We want to diversify into music and art as well. By now there are three music books in the cooker. One is a re-publication, authorized to us by the author, and what a privilege to have him aboard - I'm not going to let on yet who it is, suffice it to say that in violin circles, he is well-known. Only one of the three (my Violin Tunes) is on the "Coming Soon" page of futurology in P'kaboo. There are, as mentioned above, four CDs waiting to be released - once again, not yet advertized. As for art, I'm looking not only at two full-colour books in loving memory of two great artists, but simpler things too... calenders, postcards, art books by artists, prints. These I'm looking at because I know a number of young people (all under 20) whose art deserves publication; and for variety, to keep the business interesting. This is fun.

If you wish to receive updates and launch invitations, please connect with the mailing list on www.pkaboo.net and email me your request.

Now excuse me please... I don't know when I'll be by again but I will.