Learnt Items

• only sell books to shops COD
• only make exceptions for bookshops who have earned it
• be patient with results
• be patient with reviewers
• ditto with graphic designers but not too patient - check occasionally on their vital signs LOL
• If you plan to launch in a venue that can hold 50 people, don't over-cater with books and food
• cross your i's and dot your t's
• Do your own advertizing - be innovative; and pay for it yourself if you can't get it for free
  
• quality always sells
• excitement sells too
• a cover sells a book; a book sells an author; an author sells a sequel
• don't make promises on time frames when you're dependent on others to deliver on time
• don't forget that you are human, too - running a business does not mean the business runs you
• remember to take your medication!!

Not that I think anyone should actually read this and take it as "advice". It is merely a log of what I've learnt so far...